What is creativity and why is it important?

Updated: Apr 12


how to be more creative, how to think innovatively, how to embed creativity into classrooms

There are so many interpretations about the term 'creativity' ranging from it being an adjective to describe someone who is good at art and design to someone who exaggerates the truth or is even duplicitous (a 'creative' accountant, for example).


And yet, creativity has been dubbed one of the most important skills for people to have in the 21st century. It is a skill that is in high demand now and will be essential for individuals and organisations to survive in the future.